Insurance, Rewritten for Creators
Protect the Culture You Create!
Creatives shape the world; yet too often work without protection.
Insurtainment bridges creativity and protection; helping filmmakers, entertainers and storytellers stay covered while they create, earn and influence culture.
Creativity Meets Protection
Why Insurtainment?
For years, the insurance market has focused on government institutions, corporates, individuals and organized groups. Yet one influential group has largely been overlooked. The entertainment and showbiz community.
This audience is young, informed, financially savvy and highly influential. Still, they remain largely uninsured. Insurtainment exists to bridge this gap by recognizing the creative industry as a distinct market and engaging it in a way that speaks its language and reality.
Driving Insurance Penetration
This project is driven by the urgent need to reposition Nigeria’s insurance sector for greater efficiency and sustainable growth. Insurance plays a vital role in strengthening the economy, yet industry performance has remained low due to limited underwriting capacity, low consumer trust, widespread poverty and weak distribution infrastructure.
Together, these challenges have resulted in poor insurance penetration across the country. Insurtainment addresses this gap by creating innovative, audience-focused pathways that make insurance more accessible, relatable and effective for today’s market.
Our Story
I have spent years working at the intersection of insurance and people. One thing became clear very quickly. Insurance was speaking to everyone, except the people shaping culture.
Creatives, entertainers and storytellers drive influence, income and identity. Yet many of them work without protection. Projects get disrupted. Health emergencies happen. Income is uncertain. Still, insurance feels distant, complicated or irrelevant.
Insurtainment was born from that gap.
I wanted to create a platform that speaks the language of the creative industry while delivering real insurance solutions. Not lectures. Not fear. Just clear conversations, practical products and trust built over time.
By using film, comedy, events and storytelling, Insurtainment makes insurance visible, relatable and useful. It treats the entertainment industry not as an afterthought, but as a serious economic force that deserves tailored protection.
This is more than advocacy. It is about safeguarding livelihoods, strengthening the creative economy and changing how insurance shows up in everyday life.
OBJECTIVE
The Strategic Objective is on championing a new approach and innovative Marketing & Sales of insurance products and services in Nigeria through the entertainment showbiz and comedy events.
OUR MISSION
To provide target groups with the proper knowledge and benefits for signing up with the different insurance products and services while increasing the bottom-line.
OUR VISION
To promote a viable platform to grow and develop market penetration for the insurance sector in Nigeria.
CORE VALUES
Innovation
We do not follow old scripts. We use fresh ideas and creative platforms to make insurance relevant and relatable.
Integrity
Trust is everything. We say what we mean and do what we promise.
Education
Knowledge drives confidence. We break down insurance in ways people can understand and act on.
Collaboration
Real impact happens when industries work together. We build meaningful partnerships across insurance and entertainment.
Inclusion
Everyone deserves protection. We design solutions that reflect the realities of creatives and entertainers.
Impact
Our work must matter. We focus on outcomes that protect livelihoods and strengthen the creative economy.
We Earned The Trust of :
Endorsed by:
CONTACT
+234 7056 311527
insurtainment@sbfinishers.buzz